ANTHROP 4CP3 Study Guide - Quiz Guide: Mcdonaldization, Cultural Imperialism, Netflix

• School: McMaster University
• Department: Anthropology
• Course: ANTHROP 4CP3
• Professor: Dr. Kee Yong

Document Summary

So i am one of the students who decided to do their presentation on waton"s china"s big mac. I think that we can all agree that a major theme situation both within this article and within the course is the social, political and economic realities that structure consumption. In his chapter, watson expands upon the aforementioned theme by utilizing the concepts of globalization, mcdonaldization, and localization. I know that as fourth year students we are all familiar with these terms, but there is no harm in being thorough. First, globalization refers to the rising appearance of global institutions, which enhance national and social relationships between faraway countries. Mcdonalds international audience is an example of this. Second, mcdonaldization, as watson describes, is the cultural variant of globalization. It refers to the adoption of tenets of the fast food industry in society: for example, adeptness, calculability, control, and monotony.