MGCR 382 Study Guide - Final Guide: Ambivalence, Pizza Hut, Shampoo

• School: McGill University
• Department: Management Core
• Course: MGCR 382
• Professor: Elena Obukhova

Document Summary

Heineken, ) ; pitfalls : local players bought for overseas clubs, teams sold to foreigners, . Factors : communication, transportation, even politics (increase. Consequences : positive and negative => multiples. Seeking markets : value of a country i. d. Differentiate : teams, clubs, players always have to be at the top in order to keep their attraction . This also increases power of sponsors (represent a team, if team is successful increases value of your brand). Natural resources (players from everywhere, very commonly going to developing countries to find the best players for developed countries teams, clubs) Transfer of players between teams to increase success, sponsorships leave when team is not performing well, in history sports have been used as a mean to stabilize a country (olympic games in roman empire, mandela in south africa) Suppliers (players are professional, they also increase value of their team through their actions (ethics, volunteers, etc), sponsors are those at the top of industry only)