BUSM 1285 Study Guide - Final Guide: Nonprobability Sampling, Convenience Sampling, Systematic Sampling
13 Sep 2016
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Q1) open ended questions pose problems and tell respondents to explain in their own words: ex. Cons: articulate individual bias one person with lots of information. Alternatives must be mutually exclusive and collectively exhaustive. Should not overlap between other choices e. g. age: 19-25, 25-30. Telescoping and squishing are two additional consequences of respondents" forgetting the exact details of their behavior. Telescoping occurs when respondents believe that past events happened more recently than they actually did. The opposite effect, squishing, occurs when respondents think that recent events took place longer ago than they really did. A solution to this problem may be to refer to a specific event that is memorable. For example, how often have you gone to a sporting event since the world series? . Instead of asking how much you spend in coffee shop ask how much did you spend the last time you were in a coffee shop. Q: survey flow the layout of survey questions.
