HR 2202 Study Guide - Midterm Guide: Structural Equation Modeling, Qualitative Economics, Value Menu
Document Summary
Test planning: what is a divestiture? (know an example) Divestiture refers to spinning off a business as a financially and managerially independent company or selling it outright. Organizational-level decisions that focus on long -term survival. Examples of corporate strategies include decisions to compete internationally or to merge with other companies. Strategies at this level are usually focused on long-term growth and survival. Many strategies led to the mcdonald"s success: 1) it introduced premium salads, snack wraps, and real- fruit smoothies and frappes. It switched to trans fat-free cooking oil and started using organic milks. The company also introduced a food and nutrition website and created a mobile app that allows customers to calculate the nutrition of their meal choices; 2) mcdonald"s also tapped into regional food interests. The company has mcarabias in the middle east, shogun burgers in honk kong, and mcshawarmas in israel: mcdonald"s then also boosted its low-price dollar menu items.
