COMM 320 Study Guide - Final Guide: Franchising, Variable Cost, Target Market
5 Dec 2018
School
Department
Course
Professor
Document Summary
Includes chapters 1-5, 10, 20, 13, 14, 8. Job creation: entrepreneurial firms impact on society, products and services make our lives easier, enhance our productivity at work, entertain us. Improve our health: entrepreneurial firms impact on larger firms, smaller firms can be oem, produce parts for larger firms. Increase efficiency and effectiveness of larger firms: the entrepreneurial process, step 1: deciding to become an entrepreneur (ch. 1: a triggering event prompts this, step 2: developing successful business ideas (ch. 2-6: recognizing opportunities and generating ideas (ch. 3: developing an effective business model (ch. 5: step 3: moving from an idea to an entrepreneurial firm (ch. 7-10: preparing the proper ethical and legal foundation (ch. 7: assessing a new venture"s financial strength and viability (ch, building a new venture team (ch. 10: step 4: managing and growing the entrepreneurial firm (ch. 11: the importance of intellectual property (ch. 12: preparing for and evaluating the challenges of growth (ch.
