COMM 320 Study Guide - Final Guide: Family Business, Social Entrepreneurship, Industrial Design

• School: Concordia University
• Department: Commerce
• Course: COMM 320
• Professor: Anastasia Mavidis

Document Summary

Forms of social entrepreneurship: social entrepreneur: direct action, generates new and sustained equilibrium, social activist: (indirect) influence others, social service provider direct action to improve outcome of current equilibrium. Interpersonal skills, exp: industry context: what type of management, structure, regulations, social context: cultural and social norms, ethics, religion, laws, family context: dynamics (values, openness), influence on business decisions, roles, responsibilities, rights. Intellectual property: 5 aspects: patent: protect creation of innovative/new goods/methods. Valid 20 years: copyright: any type of artistic work; written, audio, video. 50 years : trademark: identify brand & make link between product and brand 15 years, trade secret: formulas/recipes of goods produced by company, industrial design: aesthetic design of product. Challenges and growth how to prepare for growth: appreciate nature of business, stay committed to core strategy, plan for growth scale, scope, market leadership, influence, power, survivability, accommodate growth of key customers, attract and retin talented employees. 5 stages of growth: introduction, early growth, continuous growth, maturity, decline.