COMM 223 Study Guide - Final Guide: Marketing Ethics, Environmentalism, Pollution Prevention

• School: Concordia University
• Department: Commerce
• Course: COMM 223
• Professor: Eric Martineau

Document Summary

Chapter 04 -social responsibility & ethics sustainable marketing. Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Prices are too high due to high costs of distribution, advertising and promotion, Advertising informs buyers of availability and merits of a brand. Deceptive practices : complaint: companies use deceptive practices that lead customers to believe they will get more value than they actually do. High-pressure selling: complaints: salespeople use high-pressure selling that persuade people to buy goods they had no intention of buying, response: most selling involves building long-term relationships and valued customers. High- pressure or deceptive selling can damage these relationships. Shoddy, harmful or unsafe products: complaint: products have poor quality, provide little benefit, and can be harmful, response: good marketers realize there is no value in marketing shoddy, harmful, or unsafe products.