.pf{position:relative;background-color:#fff;overflow:hidden;margin:0;border:0}.pc{position:absolute;border:0;padding:0;margin:0;top:0;left:0;width:100%;height:100%;overflow:hidden;display:block;transform-origin:0 0;-ms-transform-origin:0 0;-webkit-transform-origin:0 0}.bi{position:absolute;border:0;margin:0}.c{position:absolute;border:0;padding:0;margin:0;overflow:hidden;display:block}.t{position:absolute;white-space:pre;font-size:1px;transform-origin:0 100%;-ms-transform-origin:0 100%;-webkit-transform-origin:0 100%;unicode-bidi:bidi-override;-moz-font-feature-settings:"liga" 0}.t:after{content:''}.t:before{content:'';display:inline-block}.t span{position:relative;unicode-bidi:bidi-override}._{display:inline-block;color:transparent;z-index:-1}.pi{display:none}@media screen{.pf{margin:13px auto;box-shadow:1px 1px 3px 1px #333;border-collapse:separate}}.ff1{font-family:ff1;line-height:.996582;font-style:normal;font-weight:400;visibility:visible}.ff2{font-family:ff2;line-height:1.006348;font-style:normal;font-weight:400;visibility:visible}@font-face{font-family:ff3;src:url(data:application/font-woff;base64,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) format("woff")}.ff3{font-family:ff3;line-height:.717285;font-style:normal;font-weight:400;visibility:visible}.m2{transform:matrix(.319673,0,0,.319067,0,0);-ms-transform:matrix(.319673,0,0,.319067,0,0);-webkit-transform:matrix(.319673,0,0,.319067,0,0)}.m0{transform:matrix(.319737,0,0,.319067,0,0);-ms-transform:matrix(.319737,0,0,.319067,0,0);-webkit-transform:matrix(.319737,0,0,.319067,0,0)}.m5{transform:matrix(.319775,0,0,.319067,0,0);-ms-transform:matrix(.319775,0,0,.319067,0,0);-webkit-transform:matrix(.319775,0,0,.319067,0,0)}.m1{transform:matrix(.320317,0,0,.319067,0,0);-ms-transform:matrix(.320317,0,0,.319067,0,0);-webkit-transform:matrix(.320317,0,0,.319067,0,0)}.m3{transform:matrix(.320946,0,0,.319067,0,0);-ms-transform:matrix(.320946,0,0,.319067,0,0);-webkit-transform:matrix(.320946,0,0,.319067,0,0)}.m4{transform:matrix(.322713,0,0,.319067,0,0);-ms-transform:matrix(.322713,0,0,.319067,0,0);-webkit-transform:matrix(.322713,0,0,.319067,0,0)}.ls10{letter-spacing:-5.74492px}.ls12{letter-spacing:-4.82792px}.ls9{letter-spacing:-3.460264px}.ls13{letter-spacing:-3.385808px}.ls1b{letter-spacing:-3.377972px}.lsd{letter-spacing:-2.978256px}.ls20{letter-spacing:-2.837184px}.lsb{letter-spacing:-2.617732px}.ls4{letter-spacing:-2.555032px}.ls1e{letter-spacing:-2.46882px}.ls21{letter-spacing:-2.374768px}.lsf{letter-spacing:-2.194504px}.ls1f{letter-spacing:-2.014244px}.lsa{letter-spacing:-1.95546px}.ls1{letter-spacing:-1.83398px}.ls11{letter-spacing:-1.293192px}.ls16{letter-spacing:-1.152116px}.ls3{letter-spacing:-.540788px}.ls18{letter-spacing:-.117563px}.ls6{letter-spacing:0}.ls1c{letter-spacing:.062700px}.ls1d{letter-spacing:.15675px}.lsc{letter-spacing:.771996px}.ls17{letter-spacing:1.95938px}.lse{letter-spacing:2.123968px}.ls14{letter-spacing:2.155316px}.ls1a{letter-spacing:2.34342px}.ls8{letter-spacing:2.351256px}.ls5{letter-spacing:2.374768px}.ls19{letter-spacing:2.547192px}.ls7{letter-spacing:3.084064px}.ls15{letter-spacing:4.530080px}.ls2{letter-spacing:4.63196px}.ls0{letter-spacing:8.259569px}.sc0{text-shadow:-.015em 0 transparent,0 .015em transparent,.015em 0 transparent,0 -.015em transparent}@media screen and (-webkit-min-device-pixel-ratio:0){.sc0{-webkit-text-stroke:.015em transparent;text-shadow:none}}.ws1{word-spacing:-15.526113px}.ws3{word-spacing:-13.018121px}.wsa{word-spacing:-11.050903px}.ws9{word-spacing:-10.956853px}.ws7{word-spacing:-10.77659px}.ws0{word-spacing:-9.060173px}.wsc{word-spacing:-8.056969px}.ws2{word-spacing:-2.750773px}.ws8{word-spacing:-2.617652px}.ws6{word-spacing:-2.257755px}.wsb{word-spacing:-2.069614px}.wsd{word-spacing:0}.ws5{word-spacing:.830315px}.ws4{word-spacing:2.179005px}._3{margin-left:-8.108150px}._1{margin-left:-6.466346px}._4{margin-left:-4.941164px}._2{margin-left:-3.409012px}._6{margin-left:-1.446876px}._5{width:1.489368px}._0{width:2.821272px}._7{width:4.209308px}._8{width:5.570636px}._9{width:6.600674px}._a{width:8.347507px}.fc1{color:transparent}.fc0{color:#000}.fs0{font-size:39.1876px}.y2b{bottom:5.012662px}.y5{bottom:5.013173px}.y12{bottom:5.242901px}.y21{bottom:5.243667px}.y9{bottom:5.244177px}.y11{bottom:21.376179px}.y8{bottom:21.377456px}.y2a{bottom:21.607056px}.y29{bottom:37.683030px}.y3{bottom:37.683796px}.y2{bottom:70.354164px}.y0{bottom:169.743379px}.y30{bottom:190.235106px}.y2f{bottom:206.568759px}.y2e{bottom:222.902411px}.y2d{bottom:239.236064px}.y2c{bottom:255.569716px}.y28{bottom:271.902092px}.y27{bottom:304.569397px}.y26{bottom:341.079539px}.y25{bottom:357.413191px}.y24{bottom:373.746844px}.y23{bottom:390.079220px}.y22{bottom:406.412872px}.y20{bottom:422.746524px}.y1f{bottom:439.080177px}.y1e{bottom:475.590319px}.y1d{bottom:491.922695px}.y1c{bottom:508.256347px}.y1b{bottom:524.59px}.y1a{bottom:540.923652px}.y19{bottom:557.257304px}.y18{bottom:573.590957px}.y17{bottom:610.099822px}.y16{bottom:626.433475px}.y15{bottom:642.767127px}.y14{bottom:659.100779px}.y13{bottom:675.434432px}.y10{bottom:691.766808px}.yf{bottom:708.100460px}.ye{bottom:744.610602px}.yd{bottom:760.944255px}.yc{bottom:777.277907px}.yb{bottom:793.611559px}.ya{bottom:809.943935px}.y7{bottom:826.277588px}.y6{bottom:842.61124px}.y4{bottom:870.47468px}.y1{bottom:886.807056px}.h4{height:16.306340px}.h5{height:28.854932px}.h3{height:30.385698px}.h6{height:32.612553px}.h7{height:32.613063px}.h8{height:48.976708px}.h2{height:81.647076px}.h1{height:673.230320px}.h0{height:1014.59319px}.w6{width:15.327189px}.w5{width:18.199298px}.w3{width:30.716149px}.w7{width:518.800857px}.w4{width:549.525685px}.w1{width:634.304207px}.w2{width:691.734901px}.w0{width:783.997447px}.x2{left:0}.x7{left:1.806682px}.x9{left:3.846283px}.x4{left:20.245663px}.x1{left:46.116596px}.x3{left:69.17617px}.x0{left:103.377547px}.x6{left:115.29417px}.x8{left:134.509504px}.x5{left:668.708510px}

COMM 223 Study Guide - Final Guide: Brand Equity, Canada Trust, Kroger

Canada

Marketing Management I

Commerce

COMM 223 Study Guide - Final Guide: Brand Equity, Canada Trust, Kroger

Get access

Related Documents

COMM 223 Chapter Notes - Chapter 8: Plastic Surgery, Customer Switching, Sustainable Packaging

COMM 223 Lecture Notes - Lecture 9: Internal Communications, Interactive Marketing, Store Brand

COMM 223 Chapter Notes - Chapter 1-9: Marketing Buzz, Publicaffairs, Integrated Marketing Communications