MARK 305 Study Guide - Final Guide: Neural Adaptation, Information Processing, Subliminal Stimuli
16 Dec 2016
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Document Summary
Sensation : immediate response of our sensory receptors (those in our eyes, ears, nose) to basic stimuli as light, colour, and sound. Perception : the process by which these sensations are selected, organized, and interpreted. Can be more influencial than sensation in determining cx preferences. Ex : based on sensation alone, cxs might equally prefer pepsi and coke; however, our ultimate preferences are also shapped by our perceptions. Sensory stimuli sensory receptors exposure attention/expectations . Exposure : occurs when a stimulus comes within the range of the individual"s sensory receptors, so that he/she has the potential to notice it. Sensory marketing : where companies pay extra attention to the impact of sensation on our product experiences/perceptions. Sight : communication of meanings on the visual channel through a product"s colour, size, and styling. Size : influence our perceptions: e. g. When pouring/eating foods from larger boxes, the size of the box implicitly suggests that it"s appropriate to eat more.
