MARK 302 Final: 309834354-Untitled
19 Oct 2017
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Document Summary
The systematic and objective process of generating information to aid in making marketing decisions. The process of planning, and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. A business philosophy based on consumer orientation, goal orientation, and systems orientation. The identification and focus on the people or firms most likely to buy a product and the production of a good or service that will meet their needs most effectively. A focus on the accomplishment of corporate goals; a limit set on consumer orientation. The creation of systems to monitor the external environment and deliver the desired marketing mix to the target market. The unique blend of product/service, pricing and promotion, and distribution strategies designed to meet the needs of a specific target market. The planning, collection, and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management.
