PSYC 1001 Study Guide - Midterm Guide: Retina, Eniac, Malcolm Gladwell

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Continuously changes, due to time of day, sleep, meditation, hypnosis, amount of attention, psychoactive drugs. William james (1890) first to write about consciousness, stream of consciousness (things we do or don"t pay attention to determines whether reach our consciousness) Freud (1900) behaviour is driven by unconscious and conscious emotion and thought can"t be observed, should ignore it. Widespread awareness of consciousness altering drugs, ways (behaviours) to pursue altered state of consciousness. Look at amplitude (height) and frequency (cycles per second) Think different: the merits of unconscious thought in preference development and decision making. Hypothesis: in some instances, thinking unconsciously leads to better decisions. N= 94 (subjects) 80 female, 14 male. Asked to pick roommate from 3 profile. Bad profile: 4 positive attributes, 8 negative attributes. Medium profile: 6 positive attributes, 6 negative attributes. Good profile: 8 positive attributes, 4 negative attributes.