COMM 2301 Study Guide - Commodification, Narrowcasting, Adbusters

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2301
• Professor: all

Document Summary

All assignments are to be handed in with a cover page (1, 3, 4: video response the selling game (3 4 pages, midterm multiple choice + filling the blanks (october 22, short essay info from course readings to date and bring together for logical argument questions given ahead of time, reflection paper questions given ahead of time gather information from course readings and outside material, final exam multiple choice + filling the blanks + answer full questions (1 2 lines) Attributes: it conceals several important things such as the purpose of the communication (not self evident), it often conceals the identity of the sender, it conceals the information flow manages public opinion manipulates external and overt behaviour makes people react differently than they act previously ex: the power of root behaviour in peer pressure it is deliberate and systematic in intent and is very persuasive example: http://misleadingindicators. com/?p=606.