BUSI 1800 Study Guide - Quiz Guide: Test Market, Microcomputer
29 Jul 2015
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For the chosen segments we chose microcomputers that would suit each consumer"s needs as much as possible. Below is listed the products we decided would suit each segment perfectly: the mercedes segment. For this chosen segment, we designed our new echo computer. Echo is a high tech desktop computer that can either be used in an office at work or at home. A desktop was chosen to ensure that all features could be included for those ceo"s and executive. For this chosen segment, we designed our luna laptop. Luna is an easy to use computer that is great to bring anywhere when you are on the go, or when you need to do some last minute work. Biriba inc. thought it would be best to begin its test market in shanghai. This was chosen as a test market location because .
