ITIS 2P91 Study Guide - Final Guide: Permission Marketing, Viral Marketing, Disintermediation

• School: Brock University
• Department: Information Technology Information Systems
• Course: ITIS 2P91
• Professor: Nigussie Mengesha

Document Summary

Ec is the process of buying, selling, transferring, or exchanging products, services, or information via computer networks. E-business refers to servicing customers, collaborating with business partners, performing electronic transactions within an organization in addition to the buying and selling of g/s. Extent to which the commerce has been transformed from physical to digital. Relate to both the product being sold and the delivery agent or intermediary. Product can be either physical or digital, same as delivery agent. Brick and mortar organizations vs. click and mortar organizations. Brick and mortar: purely physical organizations o o. Companies engaged only in ec are virtual organizations. Click and mortar: conduct some ec activities and carry out primary business in physical world (ex/purchasing book online) B2b: both sellers and buyers are business organizations (majority of ec) B2c: sellers are organizations and buyers are individuals. B2e: organization uses ec internally to provide info and services to employees (ex/ take training classes electronically)