COMM 1F90 Study Guide - Midterm Guide: Transmedia Storytelling, First Nations, Claude Shannon
13 Dec 2015
School
Department
Course
Professor
Document Summary
Time: saturday, december 12th, 2015 8 pm 10 pm. Question #1 explain mass communication" and its three parts. Mass communication is a term used to describe communication to a large undifferentiated group. It has also been used to describe communication between a large number of individuals. Part one: the production and dissemination of mass information and. Part three: accents interactivity, interactive exchange of information to a number of participants, examples: phone, mail, email, pagers, tow way radio and fax. The decoder receives and interprets the signal and formulates meaningful content. If the decoder decides to send a message back to verify they received the message, they repeat the process where they become the encoder. Technological determinism: the notion that technology is an autonomous and powerful driving force in structuring society or elements of society. Technology is framed as the fundamental shaping social variable and society is seen as a mere expression of the dynamics of technology.
