RBUS2900 Study Guide - Final Guide: Nielsen Corporation, Ethnography, Exploratory Data Analysis
Document Summary
Fi(cid:396)st (cid:449)e (cid:374)eed to esta(cid:271)lish if (cid:271)usi(cid:374)ess (cid:396)esea(cid:396)(cid:272)h is (cid:396)e(cid:395)ui(cid:396)ed . Is there sufficient time to do the research: does the information needed already exist, what is the nature of the decision, does the value of the research exceed its cost, the research process: Problem formulation: chances that a research program will prove useful are directly related to how well the research objectives correspond to the true business problem, the problem-definition process has three main steps: Management question: action oriented, represents decision manager must make, problem prompting research, poorly defined management question or problem will misdirect research efforts, typically, information on surface are symptoms of problem. Look at the symptoms and identify what true problem or opportunity is. If not enough is known about suspected problem or problem is complex, exploratory research can be used to help precisely define problem.
