MGTS1601 Study Guide - Final Guide: Audio Tour
• Du Cros and McKercher 5 argue that several strategies exist to
develop cultural heritage assets into cultural tourism attractions:
1. Building a primary attraction
i. tourismification of the extant yet previously undeveloped heritage
assets; 现存但尚未开发的遗产资产的旅游业
ii. building of purpose-built cultural or heritage theme-parks more
likely from the private sector. 建设专门建造的文化或遗产主题公
园更可能来自私营部门
2. Packaging and bundling
a) Designing a cultural package together- two or more components
are provided to provide a more complete experience.
3. Clustering through the creation of tourism precincts
a) This could include- theatre, museum, historical and ethnic
districts.
b) Consumers receive a bundled experience
c) See a wider variety of options within a short period of time.
d) Might provide complementary attractions and experiences.
4. Developing linear tourism routes or heritage networks;
a) Save time and save money
b) Map
c) )nterpretative guide
d) Pre-recorded audio-guide
5. Rebranding/creating a specific cultural tourism area or network;
6. Events
i. They will serve to concentrate a wide variety of activities into
a condensed time frame, creating a critical mass of
productions for tourism consumption.
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