1 Business Name-What is your business name?

2 Mission Statement-Why are you in business?

3 Vision Statement-What does the future of your business look like?

4 Target Market (Ideal Customer)-Who are your customers? Who do you want to target? What are their demographics and psycho-graphics (psychology of the customer)?

5 Industry Analysis-What are the trends in your industry? Is it growing or declining?

6 Competitive Analysis-Who are your competitors? What are their strengths and weaknesses? 

7 SWOT Analysis-What strengths, weaknesses, opportunities, and threats pertain to your business?

8 Product/Service Description-Describe your product and service. How will you differentiate and position yourself in the marketplace? What is your unique selling proposition (USP)?

9 Pricing Strategy-How much will your product or service cost to the customer? What is your pricing strategy?

10 Place (location/Distribution)-Where will you sell your products and how will you deliver them?

11 Promotional Strategies-How will you promote your product or service (magazines, online, direct mail, word-of-mouth, networking, and etc.)?

12 Philanthropic Strategies-How will you show your community that you are giving back?

13 1 Year Marketing Goals/Strategies/Tactics-What are your marketing goals for your first year in business?

14 Budget -What is the estimated budget that you need to implement your marketing plan for your first year? How much money will your marketing cost you?

In 200-500 words

1 How would you market your product or service to your customers? 

2 How would you highlight your competitive advantage to your customers? 

3 What types of marketing research will you conduct? 

4 Where would you promote your product or service? 

5 Where will your product or service be distributed (i.e.: online, retail store, etc.)? 

In 500 words or more answer these following questions.

1 How much would you charge for your product or service? 

2 How did you arrive at that number? 

3 Which pricing strategy did you use to come up with your decision? 

4 Why do you think the pricing strategy you selected will generate sales for your business? 

The difference between a company's strategy and a company's business model is that

A)a company's strategy is the plan for achieving strategic objectives while its business model is the plan for achieving financial objectives.

B)the strategy concerns how to compete successfully and the business model concerns how to operate efficiently.

C)a company's strategy is management's game plan for realizing the strategic vision whereas a company's business model is the game plan for accomplishing the business purpose or mission.

D)strategy relates broadly to a company's competitive moves and business approaches (regardless of the financial outcomes it produces) while the term business model relates to whether the revenues and costs flowing from the strategy demonstrate that the business is viable from a profit perspective.

E)a company's strategy concerns how to please customers while its business model concerns how to please shareholders