I need to create a final written report for the device that I have been working on such as “SPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS”. The final report should not exceed 15 pages including drawings and references. The report should be organized as a written version of the marketing pitch that generally includes the following :

• Cover slide

• Elevator statement

• The clinical need

• The solution

• The market

• Intellectual property (IP)

• R&D

• Regulatory strategy

• Clinical studies

• Reimbursement

• Business model

• Marketing and sales

• Financial information

• Exit scenarios

• The ask

• Management team

• Closing slide

• Appendix

and should include the information outlined in table 6.2.3 in the textbook as I posted above a picture of the table called “Development Timeline”.

Which of the following statements about market research is true?

a. It is involved in some phases of the information management process.
b. It is just for large organizations with deep pockets
c. It is the process of gathering and interpreting data for use in developing, implementing, and monitoring a firm's marketing plans.
d. It is a non-essential activity that takes a single form.

Which of the following tasks would be included in the marketing mix?

A. evaluating various distribution alternatives to determine the best way to get the product to the consumer.

B.examining various sources of funds to determine the best way to finance an expansion of the organization's production facilities.

C.assigning tasks to specific workers on specialty product assembly lines.

D.developing financial statements based on the sales transactions of the firm during a specific time period