Psychology of global marketing case study

If you were Stephan Loerke, of the World Federation of Advertisers, how would you argue for the EU to not enact more strict advertising laws?

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akshitbhatt2006Lv2

8 Mar 2023

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Hubert KochLv2

17 Dec 2019

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turquoisesardine396

Regarding Ellen Pao v. Kleiner Perkins case( a lawsuit filed in 2012 in San Francisco County Superior Court under the law of California by executive Ellen Pao for gender discrimination against her employer, Kleiner Perkins Caufield & Byers)

1, At what points, in this case, did Pao make the choice to voice her values? How did she voice her values in each of these instances?

2, Think through the seven of GVV( Giving Voice to Values )in relation to the case. Can you identify each pillar(The seven pillars of GVV are: Values, Choice, Normalization, Purpose, Self-Knowledge & Alignment, Voice, and Reasons & Rationalizations) in Pao's action? Are there any pillars that you think Pao could have engaged more effectively? Explain.

3, If you were in Pao's position at Kleiner Perkins, what would you have done and why? How might the pillars of GVV (The seven pillars of GVV are: Values, Choice, Normalization, Purpose, Self-Knowledge & Alignment, Voice, and Reasons & Rationalizations ) influence your action? Select one of the pillars and describe how you would enact it in a situation described in the case.