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In each of the following situations, would you recommend vertical integration no vertical integration? Please explain (50p) Firm X has manufactured its own products for years. Recently, however, one of these products has become more and more like a commodity. Several firms are now able to manufacture this product at the same price and quality as Firm X. However, they do not have Firm X’s brand name in the marketplace. Should Firm X continue to manufacture this product, or should it outsource it to one of these other firms? Firm Z is convinced that a certain class of technologies holds real economic potential. However, it does not know, for sure, which particular version of this technology is going to dominate the market. There are eight competing versions of this technology currently, but ultimately only one will dominate the market. Should Firm Z invest in all eight of these technologies itself? Should it invest in just one of these techologies? Should it partner with other firms that are investing in these different technologies?

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