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15 Aug 2018

OPTIMAL PRICING

The table below shows the hypothetical prices and quantities demanded of a software product. Assume that the fixed cost of setting up the production of software is $200 and the marginal cost is $5.

Fill out the table by calculating the revenue, the marginal revenue, the marginal cost, and the profit.

Give a general definition of price elasticity of demand. Explain the factors that make the demand of the product more elastic.

Calculate the own price elasticity of increasing the price from $0 to $5, from $5 to $10, etc., from $35 to $40. In which price region is the demand for the product elastic and in which region is it inelastic?

Conduct a stay even analysis by calculating the critical loss from increasing the price from $30 to $35. How much business can the software company afford to lose by increasing the price in order to maintain its profit?

Price ($)

Quantity sold

Revenue

MR

MC

Profit

Elasticity

40

0

35

10

30

20

25

30

20

40

15

50

10

60

5

70

0

80

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Collen Von
Collen VonLv2
15 Aug 2018

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