Question

How do organizations use blogs?

a.

To create virtual communities

b.

To build brands

c.

To develop relationships

d. Organizations use blogs for all these purposes.

Jeff is starting a new business blog and wants to be able to compete with established blog sites. He has asked for your advice. What should you tell him?

	a.	Choose one topic and stick with it to give your blog stability.
	b.	It is better to post long messages infrequently than to post short messages frequently.
	c.	Never provide links to other blogs because your visitors might like those blogs more than yours.
	d.	Use a commercial hosting site such as Blogger, Tumblr, or WordPress.

1 points

QUESTION 10

Alonzo has just been assigned to create a blog to use for market research and viral marketing. What advice would you give him?

	a.	Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.
	b.	Use a variety of hard-sell tactics to get the word out about his company’s products.
	c.	Realize that blogs are useful for getting feedback only from customers, not industry experts.
	d.	Alonzo should follow all these suggestions.

1 points

QUESTION 11

What is the most accurate statement about liability and legal issues related to text messaging?

	a.	Spam is a concern only with e-mail, not with instant messaging.
	b.	Companies cannot be held responsible if an employee gets into an accident while texting and driving on the job.
	c.	Some organizations have instituted detailed digital-age e-policies, offer formal employee training, and use technology tools such as monitoring, filtering, and blocking.
	d.	Because text messaging is so informal, messages sent or received cannot create legal liability for a company.