Kentucky Fried chiecken's success in Asia dramatizes the case for becoming a global firm. While KFC's market share in the United States has fallen because of American's interest in reducing their consumption of fried foods, KFC has become the fast-food leader in China, South Korea, Malaysia, Thailand, and Indonesia. In Japan and Singapore, it is second only to McDonald's. It is more than 1, 470 foreign outlets average $1.2 million in revenue per store, about 60% more than it's average U.S store. In Tiananmen Square, KFC operates its busiest outlet - a 701 - seat restaurant serving 2.5 million customers a year. In general, KFC's Asian outlets appeal to young, middle class, urban workers with rising incomes KFC's Asian restaurants serve basically its standard fried chicken, mashed potatoes, and coleslaw but have also offered a few adaptations, such as a spicier chicken in Thailand and chicken curry in Japan. KFC offers no beef or pork products, which are not generally consumed by the people in Asian countries. What other U.S companies in food business do you think would appeal to the markets that KFC is serving? Why? What are some of the cultural, linguistic, or technological barriers that U.S exporters would have to overcome to be successful in these markets?
Kentucky Fried chiecken's success in Asia dramatizes the case for becoming a global firm. While KFC's market share in the United States has fallen because of American's interest in reducing their consumption of fried foods, KFC has become the fast-food leader in China, South Korea, Malaysia, Thailand, and Indonesia. In Japan and Singapore, it is second only to McDonald's. It is more than 1, 470 foreign outlets average $1.2 million in revenue per store, about 60% more than it's average U.S store. In Tiananmen Square, KFC operates its busiest outlet - a 701 - seat restaurant serving 2.5 million customers a year. In general, KFC's Asian outlets appeal to young, middle class, urban workers with rising incomes KFC's Asian restaurants serve basically its standard fried chicken, mashed potatoes, and coleslaw but have also offered a few adaptations, such as a spicier chicken in Thailand and chicken curry in Japan. KFC offers no beef or pork products, which are not generally consumed by the people in Asian countries. What other U.S companies in food business do you think would appeal to the markets that KFC is serving? Why? What are some of the cultural, linguistic, or technological barriers that U.S exporters would have to overcome to be successful in these markets?
