After considering this week's readings, prepare a posting in which you articulate your understanding of the integral/transtheoretical approach to this course. Moon, B. J. (2004). Effects of consumer ethnocentrism and product knowledge on consumers utilization of country-of-origin information. Advances in Consumer Research, 31, 667-684. Russell, C. A., & Valenzuela, A. (2005). Global consumption: (How) does culture matter? Advances in Consumer Research, 32, 86. Xu, J., Shim, S., Lotz, S., & Almeida, D. (2004). Ethnic identity, socialization factors, and culture-specific consumption behavior. Psychology & Marketing, 21(2), 93-112. Loroz, P. S. & Cronley, M. (n.d.). Consumer Psychology. Retrieved from http://www.slideserve.com/bevis/consumer-psychology please no plagiarism and sitee references.
After considering this week's readings, prepare a posting in which you articulate your understanding of the integral/transtheoretical approach to this course. Moon, B. J. (2004). Effects of consumer ethnocentrism and product knowledge on consumers utilization of country-of-origin information. Advances in Consumer Research, 31, 667-684. Russell, C. A., & Valenzuela, A. (2005). Global consumption: (How) does culture matter? Advances in Consumer Research, 32, 86. Xu, J., Shim, S., Lotz, S., & Almeida, D. (2004). Ethnic identity, socialization factors, and culture-specific consumption behavior. Psychology & Marketing, 21(2), 93-112. Loroz, P. S. & Cronley, M. (n.d.). Consumer Psychology. Retrieved from http://www.slideserve.com/bevis/consumer-psychology please no plagiarism and sitee references.
