Question

1. What strategies are proposed in the Babson College competition to obtain control over market price?

2. Given the competitive nature of consumer products industry, why do you believe firms spend millions on Super Bowl and other primetime ads? How would a firm measure the effectiveness of its ads?

3. You are the assistant to the CEO of a small textile firm that manufactures high-quality, premium-priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take. What advice would you give the CEO?