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One of the reasons economists and managers want to understand a company's economic profit is to determine the market value of a company. Understanding a company's value is important for many reasons, one of which is to determine the company's cost of capital. Why is determining a company's cost of capital important? Consider this in the following discussion.

Review the opening case considering the Cost of Capital,€ on page 312. Use the information from Chapter 19 to answer the following questions.

Please respond to all of the following prompts in the class discussion section of your online course:

1. What is the best way to measure a firm's performance? Explain your reasoning.

2. Why do managers need to understand the difference between economic profit and accounting profit? Provide an example of economic vs. accounting profit from your own experience.

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Joshua Stredder
Joshua StredderLv10
28 Sep 2019

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