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Which of the following exerts the most influence on a consumers buying decisions?

  A.

Social class
  B.

Gender
  C.

Reference groups
  D.

Ethnicity

Opinion leaders are:

  A.

wealthy, highly-educated individuals.
  B.

usually the same individuals for all social classes.
  C.

people who influence others.
  D.

experts on high-involvement goods.

_____ is a process whereby a consumer notices certain stimuliand ignores others.

  A.

Stimulus generalization
  B.

Selective exposure
  C.

Cognitive dissonance
  D.

Selective retention

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Kritika Krishnakumar
Kritika KrishnakumarLv10
28 Sep 2019

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Related questions

  1. Which of the following exerts the most influence on a consumer’sbuying decisions?

      A.

    Social class
      B.

    Gender
      C.

    Reference groups
      D.

    Ethnicity

QUESTION 58

  1. Opinion leaders are:

      A.

    wealthy, highly-educated individuals.
      B.

    usually the same individuals for all social classes.
      C.

    people who influence others.
      D.

    experts on high-involvement goods.

QUESTION 59

  1. _____ is a process whereby a consumer notices certain stimuliand ignores others.

      A.

    Stimulus generalization
      B.

    Selective exposure
      C.

    Cognitive dissonance
      D.

    Selective retention

 

QUESTION 60

  1. A product bought to satisfy an individual’s personal wants orneeds is a ________ product.

      A.

    retail
      B.

    business
      C.

    consumer
      D.

    distributor

QUESTION 61

  1. 61. Starbucks partnered with Barnes and Nobles bookstores in1993 to provide in-house coffee shops, benefiting both retailers.What kind of partnership does it represent?61. Starbucks partneredwith Barnes and Nobles bookstores in 1993 to provide in-housecoffee shops, benefiting both retailers. What kind of partnershipdoes it represent?

      A.

    . Collaboration
      B.

    Strategic alliance
      C.

    Commitment
      D.

    Trust

QUESTION 62

  1. The producers, resellers, governments, and institutions arecategories of customers of a _________ market.

      A.

    primary
      B.

    secondary
      C.

    business
      D.

    consumer

QUESTION 63

  1. ABC Textiles, Inc. manufactures cloth and buys the chemical dyesfor its use from XYZ Chemical, Inc., in turn buys uniform materialfor its employees from ABC Textiles, Inc. This scenario highlightsa specific business practice known as _______.

      A.

    reciprocity
      B.

    trust
      C.

    reselling
      D.

    relationship commitment

Which of the following statements is true of postpurchase behavior?

a.

Consumers tend to increase dissonance by justifying their purchase decision.
b.

Consumers expect certain outcomes from a product after making a purchase.
c.

Marketers encourage customers to have doubts even after they purchase a product.
d.

Communication with consumers does not help in reducing cognitive dissonance.

Which of the following statements is true of nonmarketing-controlled information sources?

a.

It is monitored anonymously by marketers acting as nonmarketing agents to promote their product.
b.

It includes Internet forums and other forms of public sources of information.
c.

It is biased towards a specific product because it originates with marketers promoting that product.

It includes mass media advertising like television, and newspaper advertising.

Which of the following statements is true of the factors determining the level of consumer involvement?

a.

Involvement is not related to consumer interests.
b.

Consumers are not involved when the perceived risk in purchasing a product is high.
c.

Involvement decreases as the social visibility of a product increases.

Consumers become less involved in the purchase of a familiar product.

Which of the following is an individual characteristic that influences a person's buying decisions?

a.

Culture
b.

Gender
c.

Learning

d

In the consumer decision making process, _____ uses information—either based on past interactions or collected through external sources—to instantaneously customize the customer experience.

a.

Proactive personalization
b.

Contextual innovation
c.

Journey innovation

Selective exposure

During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:

a.

the product or service to be bought is a frequently purchased, low-cost item.
b.

the perceived risk of the product or service to be purchased increases.
c.

the consumer is confident of making a purchase decision with the information at hand.
d.

the consumer is knowledgeable and well informed about a potential purchase.

.

Motivation

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