Based on Table 1 (market segmentation result), create a table in which you name and summarize Segments 1 and 5 (not 2 to 4).
Table 1. Market Segmentation of Online Superstore "gotitall.com" Final Cluster Centers Cluster Need-Ican find exactly what I want and fast Need-Ability to save time Need-One-stop shopping experience Need-Little to no hassle Need-Facilitates researching the purchase Need-Ability to save money Need-Free Shippin Need-Moreoptions than in my local store Need-Easierto compare competitor pricin Need-Access to rare and hard to find items Need-Diverse selection (brand, size, color, etc) Need-Access to customerreviews Need-Easy Browsing Need-Can't be bothered to go to the store (too lazy) Need-Feeling of getting a great deal Need-Able to see store availability/inventory in stock Need-Notime to go to the store Need-Convenient Pick-up Options (ie. ship to store Need-Suggestion of similar items that facilitate myshopping experience 1445 Guaranteed fast warehouse processing time. That means a short period of time from when the order is confirmed until the shipping company has picked up the item. Partnership with UPS with space in the warehouse. Once order is boxed; it goes immediately to shipping department which is run by UPS.
