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12 Dec 2018


Memofax, Inc., produces memory enhancement kits for fax machines.Sales have been very erratic, with some months showing a profit andsome months showing a loss. The company's contribution formatincome statement for the most recent month is given below:


Sales (13,500 units at $40 per unit) $ 540,000
Variable expenses 324,000

Contribution margin 216,000
Fixed expenses 240,000

Net operating loss $ (24,000)


Required:
1.
Compute the company's CM ratio and its break-even point in bothunits and dollars. (Omit the "%" and "$" signs in yourresponse.)


CM ratio ???? %
Break-even point in units ????
Break-even point in dollars $ ????


2.
The sales manager feels that an $6,100 increase in the monthlyadvertising budget, combined with an intensified effort by thesales staff, will result in a $89,000 increase in monthly sales. Ifthe sales manager is right, what will the revised net operatingincome or loss? (Use the incremental approach in preparing youranswer.) (Omit the "$" sign in your response.)

Loss or Income? ________________?????


3.
Refer to the original data. The president is convinced that a 10%reduction in the selling price, combined with an increase of$35,000 in the monthly advertising budget, will double unit sales.What will the new contribution format income statement look like ifthese changes are adopted? (Input all amounts as positive valuesexcept losses which should be indicated by minus sign. Omit the "$"sign in your response.)


4.
Refer to the original data. The company

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Lelia Lubowitz
Lelia LubowitzLv2
15 Dec 2018

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