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16 Nov 2018

Provide a brief discussion with an example of the importance for the following 5 categories of Marketing and Customer Wants

FULL SERVICE SUPPLIERS

REDUCED LEAD TIMES

LOW COST PRODUCER OF PRODUCT

DIFFERENTIATE THE COMPANY

DIFFERENTIATE THE PRODUCT

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Tod Thiel
Tod ThielLv2
16 Nov 2018

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Welch Manufacturing is approached by a European customer tofulfill a one-time-only special order for a product similar to oneoffered to domestic customers. Welch Manufacturing has a policy ofadding a 10% markup to full costs and currently has excesscapacity. The following per unit data apply for sales to regularcustomers:

Variable costs:
Direct materials $30
Direct labor 10
Manufacturing overhead 15
Marketing costs 5
Fixed costs:
Manufacturing overhead 100
Marketing costs 20
Total costs 180
Markup (10%) 18
Estimated selling price $198

What is the full cost of the product per unit?

Explain and provide an example for the following job order costsystem entries: sale of goods to the customer, administrative costsincurred and selling costs incurred. For each journal entry,identify if the cost being recorded is a product cost or a periodcost.

Question 1 (2.5 points) Customer profitability: Question 1 options: A) are most accurately measured using traditional costing. B) is reflected by gross margin. C) are most accurately measured using activity based costing. D) are most accurately measured using a combination of traditional costing and activity based costing. Save Question 2 (2.5 points) The 80/20 rule: Question 2 options: A) finds that 80% of revenues are generated by the top 20% of the customers. B) finds that 80% of profits are generated by the top 20% of the customers. C) can be graphed as the whale curve. D) finds that 80% of costs are generated by 20% of the customers. Save Question 3 (2.5 points) Customers that require a low price and lots of customized service are: Question 3 options: A) high cost to serve and low margin. B) low cost to serve and low margin. C) low cost to serve and high margin. D) high cost to serve and high margin. Save Question 4 (2.5 points) Customers are price sensitive with few special demands are: Question 4 options: A) low cost to serve and low margin. B) low cost to serve and high margin. C) high cost to serve and low margin. D) high cost to serve and high margin. Save Question 5 (2.5 points) Omega Company has the following two customers: INSERT TABLE "D" If the company pays a 4% sales commission based on customer profit, this will encourage a salespersons' efforts to sell to: Question 5 options: A) Ensley, an unprofitable customer. B) Woodruff, a profitable customer. C) Ensley, a profitable customer. D) Woodruff, an unprofitable customer. Save Question 6 (2.5 points) Which of the following is not a critical parameter for calculating customer lifetime value? Question 6 options: A) profits or losses B) initial acquisition cost C) revenues D) the duration of the relationship Save Question 7 (2.5 points) Which model has the greatest contribution margin per unit? Question 7 options: A) long model B) base model C) trick model D) both the base model and the long model Save Question 8 (2.5 points) Quality engineering costs are an example of: Question 8 options: A) internal failure costs. B) prevention costs. C) external failure costs. D) appraisal costs. Save Question 9 (2.5 points) The implementation of just-in-time production results in all of the following EXCEPT: Question 9 options: A) a slower pace for employees. B) decreased cycle times. C) reduced amount of waste. D) structural changes. Save Question 10 (2.5 points) Characteristics of just-in-time manufacturing include all of the following EXCEPT: Question 10 options: A) making a product only when the customer requires it. B) a problem anywhere can stop production. C) the ability to process items in large batches. D) no work-in-process inventories.

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