You have recently started working as a product analyst at acompany that manufactures and sells a variety of soft drinkproducts. One of your first jobs is to categorize each of thefirm's new products for the upcoming year into the appropriate newproduct category for a presentation you are putting together foryour manager. A new product is one that is new to a company in anyway. If a product is functionally different from existing productsin the market or is not marketed in its current form or manner bythe company, it can be considered a new product. We categorize newproducts in the following four ways: New-to-the-market products Newcategory entries Product line extensions Revamped products Acompany's core competencies and strengths influence its strategytoward developing new products. Firms that have a strong researchand development (R&D) department will focus on developingnew-to-the-market products to beat the competition, while firmsthat have a strong brand and company image can take advantage ofexisting products to extend or revamp their current product lineswith similar but somehow differentiating attributes. Match the newproduct with the appropriate new product category. 1. Smartphoneapp that can scan any beverage and show you the exact nutritionalcomponents in detail. 2. Candles that make your home smell likeyour favorite cola. 3. Selling a more caffeinated version of yourtraditional cola targeted at younger consumers. 4. A 5-ouncepackage of your popular cola product that is better for theenvironment. 5. New beverage that can be made from concentrate forinternational consumers in a way that has never been done. 6.Selling suntan lotion that has the scent of your favorite cola. 7.New 10-calorie version of the company's cola product that istargeted to male consumers. 8. Diet soda product using a new typeof artificial sweetener.
You have recently started working as a product analyst at acompany that manufactures and sells a variety of soft drinkproducts. One of your first jobs is to categorize each of thefirm's new products for the upcoming year into the appropriate newproduct category for a presentation you are putting together foryour manager. A new product is one that is new to a company in anyway. If a product is functionally different from existing productsin the market or is not marketed in its current form or manner bythe company, it can be considered a new product. We categorize newproducts in the following four ways: New-to-the-market products Newcategory entries Product line extensions Revamped products Acompany's core competencies and strengths influence its strategytoward developing new products. Firms that have a strong researchand development (R&D) department will focus on developingnew-to-the-market products to beat the competition, while firmsthat have a strong brand and company image can take advantage ofexisting products to extend or revamp their current product lineswith similar but somehow differentiating attributes. Match the newproduct with the appropriate new product category. 1. Smartphoneapp that can scan any beverage and show you the exact nutritionalcomponents in detail. 2. Candles that make your home smell likeyour favorite cola. 3. Selling a more caffeinated version of yourtraditional cola targeted at younger consumers. 4. A 5-ouncepackage of your popular cola product that is better for theenvironment. 5. New beverage that can be made from concentrate forinternational consumers in a way that has never been done. 6.Selling suntan lotion that has the scent of your favorite cola. 7.New 10-calorie version of the company's cola product that istargeted to male consumers. 8. Diet soda product using a new typeof artificial sweetener.
