Reply to this students discussion post with remarks and commentsto what has been stated below:
what do you think of the âfreeâ offers used by online retailersor marketer? Do you think the âfreeâ offers would be more effectivethan coupons?
One thing that I am sure about, NOTHING is free. Free inadvertising and marketing is every effective at creating a buzz andthe urgency to buy.
Coupons are effective as well. Companies rely on âbreakageâ whendealing with coupons. Not everyone will use a coupon to purchase aproduct, but the message is still received when someone sees acoupon, that the item or brand is on sale.
The article was interesting and hit home â I am a spender, mywife is a shopper. We can not go to the store together â EVER â wehave different motivating factors when buying a product.
Coupons and FREE try to invoke the same buying sense indifferent types of people. Buyers, shoppers, savers, all have theirjustifications on making a purchase â and all are legitimate â noneare right or wrong. I donât see that Free are better than couponsas they appeal to different types of shoppers. My wife will jump onfree, but I am more conservative and realize that nothing is free.Companies canât survive by offering free product. Free is amarketing term used to get someone to use a product, but the freeis built into the cost of the product or another product. I workfor a manufacturing company that periodically offers âfreeâ productas a promotion. The free product has a cost associated with it andit is absorbed elsewhere. For example, a product is free if you buyanother product. Famous Footwear offers by two get one free. Thatis really 33% off. Free is more effective, many times, thanoffering a coupon for 33% off. But the company is also moving 3pairs of shoes which helps get inventory off the shelf.
Reply to this students discussion post with remarks and commentsto what has been stated below:
what do you think of the âfreeâ offers used by online retailersor marketer? Do you think the âfreeâ offers would be more effectivethan coupons?
One thing that I am sure about, NOTHING is free. Free inadvertising and marketing is every effective at creating a buzz andthe urgency to buy.
Coupons are effective as well. Companies rely on âbreakageâ whendealing with coupons. Not everyone will use a coupon to purchase aproduct, but the message is still received when someone sees acoupon, that the item or brand is on sale.
The article was interesting and hit home â I am a spender, mywife is a shopper. We can not go to the store together â EVER â wehave different motivating factors when buying a product.
Coupons and FREE try to invoke the same buying sense indifferent types of people. Buyers, shoppers, savers, all have theirjustifications on making a purchase â and all are legitimate â noneare right or wrong. I donât see that Free are better than couponsas they appeal to different types of shoppers. My wife will jump onfree, but I am more conservative and realize that nothing is free.Companies canât survive by offering free product. Free is amarketing term used to get someone to use a product, but the freeis built into the cost of the product or another product. I workfor a manufacturing company that periodically offers âfreeâ productas a promotion. The free product has a cost associated with it andit is absorbed elsewhere. For example, a product is free if you buyanother product. Famous Footwear offers by two get one free. Thatis really 33% off. Free is more effective, many times, thanoffering a coupon for 33% off. But the company is also moving 3pairs of shoes which helps get inventory off the shelf.
