Through the Foundationâs Live Strong program, it has promotedcancer awareness by partnering with community programs, the YMCA,outreach and education and other avenues. Thus the foundationâscontributions and sales of merchandise (âprogram merchandise andservicesâ) has increased dramatically in recent years. Themerchandise sold included the ubiquitous yellow âLive Strongâbracelets intended to promote cancer awareness. In light of recentcontroversies concerning the legitimacy of Armstrongâs Tour deFrance victories, what questions might you raise regarding theability of the foundation to sustain the 2011 and 2010 levels ofrevenues? What are the risks? (Note: This question was originallywritten before Lanceâs medals were nullified.)
Through the Foundationâs Live Strong program, it has promotedcancer awareness by partnering with community programs, the YMCA,outreach and education and other avenues. Thus the foundationâscontributions and sales of merchandise (âprogram merchandise andservicesâ) has increased dramatically in recent years. Themerchandise sold included the ubiquitous yellow âLive Strongâbracelets intended to promote cancer awareness. In light of recentcontroversies concerning the legitimacy of Armstrongâs Tour deFrance victories, what questions might you raise regarding theability of the foundation to sustain the 2011 and 2010 levels ofrevenues? What are the risks? (Note: This question was originallywritten before Lanceâs medals were nullified.)
