You are at acompany picnic and the company president starts a conversation withyou. The president says

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Beverley SmithLv2

28 Sep 2019

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Living Smart Inc. has decided to expand its operations to owningand operating long-term health care facilities. The following is anexcerpt from a conversation between the chief executive officer,Mark Vierra, and the vice president of finance, Jolin Kilcup.

Mark: Jolin, have you given any thought to how we

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A recent news article from US News on personal budgets(http://finance.yahoo.com/news/5-big-reasons-budgets-fail-194546161.html)says that one reason budgets fail for individuals is because theyhaven't given you a reason to follow them. The article says: "Inmany cases people set vague, unreachable goals. When they cannotachieve them or do not see progress happening, they become hopelessand give up or think their efforts do not matter, In other words,if your budget were a person, would it be the president, or afootball coach or maybe the captain of a ship? Or is your budget ashady looking fellow with body odor?"

Applying this to budgets in businesses, discuss one way acompany can assure its budgets are "leaders".

Niobrara Pesticide Company's new president has learned that, forthe past four years, the company has been dumping its industrialwaste into the local river and falsifying reports to authoritiesabout the levels of suspected carcinogens in that waste. The plantmanager says that there is no proof that the waste causes cancerand that only a few fishing villages are within 100 milesdownriver. If the company must treat the substance to neutralizeits potentially injurious effects and then transport it to a legaldisposal site, the company's variablr and fixed costs would rise toa level that might make the firm uncompetitive. If the companyloses its competitive advantage, 10,000 local employees couldbecome unemployed and the town's economy could collapse.

A. What specific variable and fixed costs can you identify thatwould increase (or decrease) if the waste were treated rather thandumped? How would these costs affect product contributionmargin?

B. What ethical conflicts does the president face?

C. What rationalizations can you detect that plant employeeshave devised?

D. What options and suggestions can you offer the president?

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