Product Pricing: Single Product (LO2)
Presented is the 2014 contribution income statement of ColgateProducts.
COLGATE PRODUCTS
Contribution Income Statement
For Year Ended December 31, 2014
Sales (13,000 units) . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . $1,560,000
Less variable costs
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . $520,000
Selling and administrative. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 143,000
(663,000)
Contribution margin . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . 897,000
Less fixed costs
Manufacturing overhead. . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . 520,000
Selling and administrative. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 210,000
(730,000)
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . $ 167,000
During the coming year, Colgate expects an increase in variablemanufacturing costs of $8 per unit and
in ?xed manufacturing costs of $35,000.
Required
a. If sales for 2015 remain at 13,000 units, what price shouldColgate charge to obtain the same pro?t
as last year?
b. Management believes that sales can be increased to 16,000units if the selling price is lowered to
$107. Is this action desirable?
c. After considering the expected increases in costs, what salesvolume is needed to earn a pro?t of
$167,000 with a unit selling price of $107?
Product Pricing: Single Product (LO2)
Presented is the 2014 contribution income statement of ColgateProducts.
COLGATE PRODUCTS
Contribution Income Statement
For Year Ended December 31, 2014
Sales (13,000 units) . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . $1,560,000
Less variable costs
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . $520,000
Selling and administrative. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 143,000
(663,000)
Contribution margin . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . 897,000
Less fixed costs
Manufacturing overhead. . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . 520,000
Selling and administrative. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 210,000
(730,000)
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . $ 167,000
During the coming year, Colgate expects an increase in variablemanufacturing costs of $8 per unit and
in ?xed manufacturing costs of $35,000.
Required
a. If sales for 2015 remain at 13,000 units, what price shouldColgate charge to obtain the same pro?t
as last year?
b. Management believes that sales can be increased to 16,000units if the selling price is lowered to
$107. Is this action desirable?
c. After considering the expected increases in costs, what salesvolume is needed to earn a pro?t of
$167,000 with a unit selling price of $107?