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PUT THIS BELOW IN YOUR OWN WORDS NEED THIS ASAPTHANKS

1.Because Disney has developed its brand name itself instead ofpurchasing it from another company, no value is recognized in thefinancial statements. However, Disney does recognize the costs ofregistering and successfully defending its rights andtrademarks.

2.

The Company is required to testgoodwill and other indefinite-lived intangible assets forimpairment on an annual basis and between annual tests if currentevents or circumstances require an interim impairment assessment.Goodwill is allocated to various reporting units, which aregenerally an operating segment or one reporting level below theoperating segment. The Company compares the fair value of eachreporting unit to its carrying amount to determine if there ispotential goodwill impairment. If the fair value of a reportingunit is less than its carrying value, an impairment loss isrecorded to the extent that the fair value of the goodwill withinthe reporting unit is less than the carrying value of its goodwill.Amortizable intangible assets are generally amortized on astraight-line basis over periods of up to 40 years.

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Deanna Hettinger
Deanna HettingerLv2
28 Sep 2019

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