Crystal Displays Inc. recently began production of a new product, flat panel displays, which required the investment of $1,300,000 in assets. The costs of producing and selling 5,000 units of flat panel displays are estimated as follows: 1 Variable costs per unit: 2 Direct materials $121.00 3 Direct labor 28.00 4 Factory overhead 49.00 5 Selling and administrative expenses 37.00 6 Total $235.00 7 Fixed costs: 8 Factory overhead $254,000.00 9 Selling and administrative expenses 147,000.00
Crystal Displays Inc. is currently considering establishing a selling price for flat panel displays. The president of Crystal Displays has decided to use the cost-plus approach to product pricing and has indicated that the displays must earn a 12% rate of return on invested assets. 1. Determine the amount of desired profit from the production and sale of flat panel displays.
2. Assuming that the product cost concept is used, determine (a) the cost amount per unit, (b) the markup percentage (rounded to two decimal places), and (c) the selling price of flat panel displays.
Cost amount per unit Markup percentage % Selling price
3. (Appendix) Assuming that the total cost concept is used,determine (a) the cost amount per unit, (b) the markup percentage (rounded to two decimal places), and (c) the selling price of flat panel displays.
Cost amount per unit Markup percentage % Selling price
4. (Appendix) Assuming that the variable cost concept is used, determine (a) the cost amount per unit, (b) the markup percentage (rounded to two decimal places), and (c) the selling price of flat panel displays.
Cost amount per unit Markup percentage % Selling price
5. Comment on any additional considerations that could influence establishing the selling price for flat panel displays.
The cost-plus approach price of $360_should/should not____ be viewed as a general guideline for establishing long-run normal prices. Other considerations, such as the price of competing products and general economic conditions of the marketplace, __(could/will)______ lead management to establish a short-run price more or less than $360.
1 | Variable costs per unit: | |
2 | Direct materials | $121.00 |
3 | Direct labor | 28.00 |
4 | Factory overhead | 49.00 |
5 | Selling and administrative expenses | 37.00 |
6 | Total | $235.00 |
7 | Fixed costs: | |
8 | Factory overhead | $254,000.00 |
9 | Selling and administrative expenses | 147,000.00 |
1. Determine the amount of desired profit from the production and sale of flat panel displays.
2. Assuming that the product cost concept is used, determine (a) the cost amount per unit, (b) the markup percentage (rounded to two decimal places), and (c) the selling price of flat panel displays.
Cost amount per unit | |
Markup percentage | % |
Selling price |
3. (Appendix) Assuming that the total cost concept is used,determine (a) the cost amount per unit, (b) the markup percentage (rounded to two decimal places), and (c) the selling price of flat panel displays.
Cost amount per unit | |
Markup percentage | % |
Selling price |
4. (Appendix) Assuming that the variable cost concept is used, determine (a) the cost amount per unit, (b) the markup percentage (rounded to two decimal places), and (c) the selling price of flat panel displays.
Cost amount per unit | |
Markup percentage | % |
Selling price |
5. Comment on any additional considerations that could influence establishing the selling price for flat panel displays.
The cost-plus approach price of $360_should/should not____ be viewed as a general guideline for establishing long-run normal prices. Other considerations, such as the price of competing products and general economic conditions of the marketplace, __(could/will)______ lead management to establish a short-run price more or less than $360.