ACCT 3120 Lecture Notes - Brunel University London, Pest Analysis, Consumer Protection
Document Summary
Pestle framework which is used for analysing macro environmental factors. This is typically studied by students completing undergraduate degrees in business studies. They are my own original notes taken learned from course lecture & reading materials: these study notes are designed to help students understand about the, p- political, e- economic, s- socio-cultural, t- technological, l- legal, e- environmental. An environment that directly or indirectly affects any business organization is known as a business environment. The life and existence of any business depends on it. Business environment encompasses all those internal & external factors that affect a company"s operations, including customers, competitors, suppliers, distributors, industry trends, substitutes, regulations, government activities, the economy, demographics, social & cultural factors innovation & technological developments. Internal environment refers to environment within the organization. It includes internal factors of the business which can be controlled by business.
