DCOM506 Lecture Notes - Lecture 1: Hindustan Unilever, Britannia Industries, Rudderless

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15 Apr 2023
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A vision represents an animating dream about the future of the firm. By its nature, it is hazy and vague. That is why collins describes it as a big hairy audacious goal (bhag). Yet it is a powerful motivator to action. It captures both the minds and hearts of people. It articulates a view of a realistic, credible, attractive future for the organisation, which is better than what now exists. Developing and implementing a vision is one of the leader"s central roles. He should not only have a strong sense of vision , but also a plan to implement it. Henry ford"s vision of a car in every garage had power. It captured the imagination of others and aided internal efforts to mobilize resources and make it a reality. Although such vision statements cannot be accurately measured, they do provide a fundamental statement of an organisation"s values, aspirations and goals.

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