Chapter : digital markiting

• School: University of Melbourne
• Department: Ecology and Environmental Biology
• Course: ECOL20003

Document Summary

In conventional marketing, companies use different tools like billboards, television, newspapers, brochures, and pamphlets for marketing their products. Companies use these tools to create awareness about their products among masses. Digital marketing is somewhat different than the conventional marketing. In digital marketing we use internet/digital media for marketing the products. Digital media includes digital display advertising, mobile phones, social media and other digital technologies using internet. The fact behind the popularity of digital media is its ever growing source of entertainment in the form of social interaction with friends and company representatives. Conventional marketing is costly than the digital marketing because it is too expensive to advertise on billboard and television than to advertise on webpages in the form of banner ads or videos. Secondly, conventional media has limited reach as only local audiences know about you if you advertise on billboards or purchase a spot-on radio channel while over the internet entire globe becomes familiar about your offerings.