COMM 1301 Lecture Notes - Divergent Thinking, Motivation

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20 Feb 2023
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Creativity is an essential part of human experience, and it plays a crucial role in many aspects of life, from art and innovation to problem-solving and personal growth. Understanding the psychology of creativity can provide insights into how individuals can cultivate and enhance their creative abilities. One of the most important psychological factors in creativity is divergent thinking. Divergent thinking refers to the ability to generate multiple ideas and solutions to a problem, rather than relying on a single, preconceived answer. This ability is essential in creativity, as it allows individuals to explore new and innovative ideas and approaches. Another crucial factor in creativity is intrinsic motivation. Intrinsic motivation refers to the drive to engage in an activity for its own sake, rather than for external rewards or recognition. Creativity often arises from a sense of personal passion or interest in a particular topic or activity, and intrinsic motivation can fuel this passion and drive.

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