MARKETING BASICS Chapter Notes -British Association For Immediate Care, Marketing Mix, Digital Marketing

• School: Narsee Monjee Institute of Management Studies - NMIMS
• Department: Marketing
• Course: MARKETING BASICS

Document Summary

Marketing is the process of identifying, anticipating and satisfying the needs and wants of consumers through the creation, promotion and distribution of products and services. It is a crucial aspect of a business that involves understanding the target audience, identifying their needs, and creating a value proposition that meets those needs. In this way, marketing is a key driver of a company"s growth and success. This involves collecting information about consumers, their needs, and the market environment to inform the development of marketing strategies. Market research can involve surveys, focus groups, and other methods of gathering data. The information gathered through market research is used to segment the market, identifying groups of consumers with similar needs and characteristics. This helps to focus marketing efforts and target speci c groups of consumers more effectively. Once the target audience has been identi ed, the next step is to develop a value proposition.