J 201 Chapter Notes -Q Score, Advocacy Journalism
30 Dec 2022
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Describe, in general terms, the relationship between economic forces and human actors in media decision- making. Identify five strategies media organizations could use to respond to government regulations. Decision making for profit: imitation, hits and stars. Explain how high cost plus unpredictability of audience tastes complicate decision-making. Identify examples of the assumption that "hits beget hits. " Explain why stars (major celebrities) are so heavily promoted in the media. Explain how star power applies across various media industries. Explain how some media organizations have tried to create their own stars. Describe how media executives, rather than audiences, make judgments crucial for achieving success, and how this applies across various media industries. Discuss how a commitment to star power assuages the uncertainty of the media industry. Discuss why the "stars = hits = success" formula isn"t reliable, but also why it persists. Discuss how merchandising and new products have contributed to the success of franchises such as cars and.
