J 201 Chapter Notes -Gfk Entertainment Charts, Freedom Of The Press, Horizontal Integration

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magsstrox

30 Dec 2022

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Chapter 3: the economics of the media industry. Identify, define and provide examples of the three tasks media companies perform. Explain why, when we talk about the internet, we"re still talking about content created by traditional mass media companies. Explain how platforms are often distinct from content creators. Distinguish between "owned activity" and "organic activity. " Describe how the lines between media users and media companies have blurred. Identify the "pipes" that deliver media to you personally. Describe, in general terms, how america"s media landscape has become concentrated. Provide examples of how a large number of media outlets (movies, recorded music, book publishing, magazines, tv production) are owned by a single corporation. Provide examples of the concentration of ownership of platforms (radio, music, tv). Describe, in general terms how ownership of "pipes" is highly concentrated. Conglomeration and integration: define conglomerate, define horizontal integration and vertical integration, and provide examples. Explain how integration allows media companies to exploit opportunities for self-promotion.

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J 201 Chapter Notes -Gfk Entertainment Charts, Freedom Of The Press, Horizontal Integration

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