COMM 2300 Study Guide - Amos Kendall, George Creel, P. T. Barnum

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10900880

19 Dec 2022

School

Utah Valley University

Department

Communication

Course

COMM 2300

Professor

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Document Summary

Advertising: career paths (pr jobs, prsa/prssa, corporate social responsibility, gatekeepers, paid, earned, shared, and owned media. Chapter 2 history of public relations: public relations and press agentry, pt barnum, publicity stunt, railroad and public relations, future of public relations. Chapter 3 ethics and laws: ethics/moral impulse/values, prsa professional value statement, pr spin, pr law, free speech, defamation, libel & slander, disclosure, copy right and fair use, privacy, edelman, utilitarianism, absolutism, virtue. Chapter 4 research and theories: ropes, primary, secondary, qualitative. Quantitative research: understand the theories, persuasion, diffusion of innovations theory, excellence theory, spiral of silence theory, framing theory. Communication plan: steps in a campaign plan, objectives types, writing, role of evaluation. Chapter 6 public relations writing: schramm"s model of mass. Communication: pr writing strategies and styles, news releases, writing for essential pr tactics, fact sheet, op-ed, media kit, digital news release, pitch letter, ap style cheat sheet pg.

Related Questions

The study of Roland Barthes’s perspective allowed us to interrogate the relationships between the text, the author and the reader. True or false?

azurejackal910

Hey! need help summarizing this text in 25o words. thanks

This is news that shakes the entire life sciences. We would finally have found the DNA of the most fantasy creature ever populated the Earth: a dinosaur! No, we are not at the beginning of the Jurassic Park movie. The team of American and Chinese paleontologists behind this incredible discovery is very real. And they did not need an unlikely find, such as the mosquito full of blood and trapped in amber imagined by Hollywood writers.

The reality is simpler: it was in a very small fossil discovered several decades ago, an innocuous piece of petrified cartilage, that this treasure hid. As an additional nod, it was the scientific advisor to the famous science fiction film, Jack Horner, who discovered it in the late 1980s, within the Two Medicine rock formation in Montana (United States). On the site rested several remains of a duck-billed dinosaur, of the species Hypacrosaurus stebingeri, a herbivore that could reach 10 m in length and lived in North America 75 million years ago.

And thirty years later, while reanalyzing one of these fossils, a piece of cartilage from a baby's skull, Alida Bailleul, paleontologist at the Chinese Academy of Sciences, observes an amazing phenomenon: inside some cells, especially those frozen in full division, strange dark spots are visible at the very place where DNA is supposed to condense into chromosomes! Feminile, researchers then inject fluorescent molecules into the tissues, which have the property of binding specifically to the nitrogen bases of DNA. "The nucleus inside the cells has colored, proving that DNA has been detected," enthuses Alida Bailleul.

AN UNEXPECTED OUTCOME

However, no DNA is supposed to survive so long... Its laws of degradation are clear.

"So far, all the data showed that DNA cannot be preserved for more than 1 million years," says Céline Bon, a researcher in genetic anthropology at the National Museum of Natural History. Over time, it fragments into small pieces, becoming less and less exploitable, before disappearing completely. And the warmer it is, the more DNA deteriorates. The oldest samples found so far had all been kept in permafrost or ice caps. And even among these, none were more than 1 million years old! So a dinosaur DNA, 75 times older? The result seems simply absurd.

CLONING DREAMS

Despite everything, this discovery gives researchers hope to increase their knowledge of dinosaurs like never before. "For the moment, we only study them through birds, which are Avian dinosaurs," recalls Céline Bon. And if scientists have already found proteins in fossils 195 million years old (see box), "the information is much less rich than that contained in DNA," points out Thierry Grange.

It is a reconstruction of the entire phylogenetic tree of dinosaurs, but also a better knowledge of their ecology, even their diseases, that a future study of their genome would suggest - not to mention cloning dreams. To achieve this, there might be no need for new and miraculous finds. Because museums and collections are already full of fossils. How many of them still hide within them a tiny DNA fragment, certainly a little degraded, but ready to reveal itself?

But if we exclude this possibility, how to explain the observed structures and, above all, the results of the coloring test? External contamination of the samples, a major enemy of paleontologists, is of course possible. Many organic or mineral structures, of more recent origin than fossils, can be deposited there during fossilization or analysis by scientists. In addition, "the DNA detection methods used are not very specific. Dyes can react with other organic substances," warns Thierry Grange, head of the Epigenome and Paleogenome team at the Jacques-Monod Institute.

Except that for Alida Bailleul, this hypothesis is not possible: "Staining was observed inside the cells, precisely at the location of the nucleus," she sweeps. This would not have been the case if organisms, such as bacteria or viruses, had interfered in the sample: the staining would then have spread throughout its surface. So what? Anything we thought we knew about DNA conservation would be false? Decoding the genome of a tyrannosaurus, or why not Lucy the australopitheca, would become the domain of the possible? For Alida Bailleul, this discovery leads to a review of some a priori: "The entire scientific community does not know enough about genome degradation in very old fossils." To fill this gap, it will have to overcome a powerful cognitive barrier: "We are not yet ready to consider keeping DNA for so long. But ten years ago, no one would have believed anyone saying they had found fragments 1 million years old, "says Thierry Grange.R

We are therefore at a real turning point. But there is still a long way to go. Already, "these experiments should be replicated in other laboratories by other teams," comments Céline Bon. Alida Bailleul is already looking further, and would like to "analyze more fossils and use different tests to better understand the DNA preservation process. But to do this, it will have to be studied with new chemistry, histology and new sequencers methods, and therefore innovate". With the ultimate goal of one day being able to sequence the DNA discovered, that is to say, determine the order of the bases that make up the molecule and thus obtain crucial genetic information about our duck-billed dinosaur. But the team does not think this is possible immediately. "Current DNA sequencing technologies do not work properly on very old fossils, like this," admits Alida Bailleul. First of all, we should start by better understanding how the genome is deteriorating...

skylizard461

The speech is for process assignment draft outline the first image are the requirements to add and edit the speech.

I’m gonna put down here the speech that needs to be editing and added for:

The United States has always been a nation of explorers. From the early days of the Lewis and Clark expedition to the recent Mars rover landing, American astronauts have been at the forefront of space exploration. On July 20, 1969, American astronauts Neil Armstrong and Edwin "Buzz" Aldrin became the first humans to walk on the moon.

The Apollo 11 mission was a crowning achievement for the United States and for the world of space exploration. But it was also a very personal achievement for the two men who made that historic first step. In this speech, I'll be telling the story of the Apollo 11 mission from the perspective of Neil Armstrong and Buzz Aldrin. I'll be sharing what motivated them to become astronauts, what it was like to train for the mission, and what it felt like to take that first step onto the moon.

I hope that by sharing this story, I can give you a better understanding of the courage and determination of the men who made history on that fateful day.

1. On July 20, 1969, American astronauts Neil Armstrong and Edwin "Buzz" Aldrin became the first humans to walk on the moon.

2. The Apollo 11 mission was a crowning achievement for the United States and for the world of space exploration.

3. But it was also a very personal achievement for the two men who made that historic first step.

4. In this speech, I'll be telling the story of the Apollo 11 mission from the perspective of Neil Armstrong and Buzz Aldrin.

5. I'll be sharing what motivated them to become astronauts, what it was like to train for the mission, and what it felt like to take that first step onto the moon.

Explanation:

1. America's race to the moon was a competition to see who could be the first to land a human on the moon.

2. John F. Kennedy was the president at the time and he was a big proponent of the space program.

3. The Soviet Union was the main competitor in the race to the moon.

4. The United States eventually won the race to the moon.

section 1;

1. America's space program was started in response to the Soviet Union's space program.

2. The Soviet Union's space program was started in

response to the United States' space program. 3. The two space programs were in a race to see who could be the first to land a human on the moon.

section 2:

1. The United States eventually won the race to the moon.

2. The United States was the first to land a human

on the moon.

3. The United States has since been the dominant power in space.

section 3;

1. The space race was a competition between the United States and the Soviet Union.

2. The United States won the race to the moon. 3. The space race was a big part of the Cold War.

conclusion;

1. The space race was a competition between the United States and the Soviet Union.

2. The United States won the race to the moon. 3. The space race was a big part of the Cold War.

In 1961, John F. Kennedy gave a speech to a Joint Session of Congress in which he proposed the United States' goal of landing a man on the moon within the decade. This speech came at a time when the United States was behind the Soviet Union in the Space Race, and it served as a rallying cry for the American people to support the effort to catch up.

The first section of the speech outlines the reasons why Kennedy believes that it is important for the United States to be the first nation to land a man on the moon. He argues that this feat would demonstrate American superiority in the fields of science and technology, and that it would be a symbol of American progress and determination.

The second section of the speech describes the steps that Kennedy believes the United States must take in order to achieve this goal. He calls for increased funding for the space program, and for the establishment of a new government agency to oversee the effort.

The third section of the speech is a call to action for the American people. Kennedy asks for their support in achieving this goal, and he assures them that the United States will succeed.

conclusion; In conclusion, John F. Kennedy's speech was a rallying cry for the American people to support the effort to land a man on the moon within the decade. The speech outlined the reasons why Kennedy believed this was important, and it described the steps that he believed the United States must take in order to achieve this goal. The speech was a call to action for the American people, and it served as a symbol of American progress and determination.

Background:

Process Assignment 2 Speech #4 - Draft Outline with Figurative Language

When this assignment is complete, you will upload the first draft of your complete speech \#4, complete with figurative oral language as well as notations you will make as you create the draft and complete these instructions. You can either take a picture and upload the photo or upload the document from the word processor with your highlighted and typed notations.

You will work on your visual aids with this assignment - you should have very specific plans for your visuals.

1. Outline template

Download the full-sentence outline template that is also attached to this assignment. You can use the 2-column format, if you find that helpful, or just use the full-sentence format and write in notes to show where the visuals will be viewed.

You will also find this template at the bottom of the course content page. Please be sure to review ALL material in the folder labeled Speech 4.

2. Introduction -

a. Take the work you did in previous assignments and fill in the outline with your introduction and your planned visual aids. If you have not yet created your visual aids or gathered the material you need for props, now is the time to plan and gather all that you need.

b. Improve your introduction by revising it. Be sure you have incorporated stories and figurative oral language such as repetition, parallelism, and alliteration. Highlight or put in bold the figurative language you are using throughout the speech.

3. Body -

a. Use the work you did in previous assignments to write the body sections of your speech. Remember to start each section with a main point sentence and use oral language for emphasis and interest. Could you add a metaphor or simile? Parallelism? Descriptive words?