COMM 2300 Study Guide - Corporate Social Responsibility, Triple Bottom Line, Corporate Communication
Document Summary
Chapter 8: social networking theory & concepts, understand different social media platforms and how to message on them, american use of social media and social media platform, evaluating social media, social media trends (pg. 205, content creation. Chapter 9: corporate social responsibility, measuring corporate social responsibility, stakeholders, communicating corporate social responsibility, six practice areas of corporate. Social responsibility: strategic relationships and communication, greenwashing, building trust, brand loyalty, and humanizing the corporation, volunteers and csr, transparency, triple bottom line. Chapter 10: employee relations and employee engagement. Internal communication: mergers and acquisitions, healthy corporation culture, employee morale, employee advocacy, and employee engagement. Intranet: three dimensions of the corporate culture, effective pr tools for internal and external publics. Chapter 11: quarterly and annual reports, corporate brand, corporate communication core functions, employee volunteer programs, concept of disclosure, telling the company"s story, edelman trust barometer, companies a hot-button social issue, thought leadership.
