ITM 618 Lecture 4: After class exercise 4

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Exercise 6. 6: a why-why diagram is a common technique used to deep-dive into negative effects in a business process or scenario. In this case the travel agency is losing customers due to many factors. Therefore, i believe that a why-why diagram is most appropriate to analyze the issues they are having: issue register. 2% of customers reported issues with incorrect bookings. This may be to various reasons internally, the only assumption that can be made is that the employees are not properly verifying the information while inputting the information. Since the agency books 50 bookings a day, this leads to 2% of them to have an error costing the agency a day. Some customers are complaining about long wait times, although the employees usually respond back to requests within 2-4 hours, 10% of complex itinerary requests took up to two days.

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