PSY 101 Lecture Notes - Normative Social Influence, Optical Illusion, Social Influence
Document Summary
The scientific study of how we influence one another"s behaviors, thoughts, attitudes, etc. Particular focus is how situational forces influence our behaviors, thoughts, attitudes, etc. Social influence = real or imagine, influence by society. Conformity = peer pressure, adolescents, social influences, negative effect, western culture. Conformity has a negative connotations in western cultures, but some is needed for society to function. Why do we conform? (two types of conformity) Informational social influence = choosing answer based on other"s opinion, unsure what the answer is. Normative social influence = getting people to like you/ even 100% you agree to others to not feel an outsider/ gain approval from others. Judging movement of point of light in dark room, alone and then with others. Auto-kinetic effect = visual illusion, visual system tricks you, no right answer, impossible to answer correctly. Average individual estimates varied greatly during 1st session, but when others present. Retested a year later and still using group estimate.
