BUS-FPX3062 Study Guide - Quiz Guide: Capella University, Product Red, Starbucks
Document Summary
Currently, red bull is sold in numerous types of retailers. These retailers include department stores, specialty store, supermarkets, drugstores, convenience stores, full-line-discount stores, specialty discount stores, warehouse clubs, off-price retailers, and restaurants. This wide range of places to purchase a red bull makes it incredibly convenient for consumers to find and purchase the product. It is important when distributing a product to make it easily accessible to consumers. If consumers cannot find the product easily then chances are, they will not visit multiple stores or go out of their way to find the product. It would be beneficial to red bull to begin offering the new coffee-flavored product in automatic vending machines and make them available online from retailers. I would be impressed if red bull took the initiative and partnered with places like. Starbucks and other coffee shops to put their coffee-flavored energy drinks in these stores.
